Fant­ast­ic turnout at Design­March events

10 May 2023

The three events hosted in Landsbankinn’s new headquarters at Reykjastræti last week in collaboration with DesignMarch were well attended. 

The events were successful and guests were interested in both the topics and the new building. Landsbankinn thanks guests for their attention and DesignMarch for the teamwork.


On Thursday, the seminar Investing in Design took place in the open central space of the building. The seminar consisted of brief presentations and a panel on funding of design, the importance of investing in design and the opportunities involved. Speakers were Anders Färdig, CEO at Design House Stockholm, Helga Árnadóttir, CEO of Tulipop, Helga Valfells, Crowberry Capital, Ragna Margrét Guðmundsdóttir, Pikkoló, and Sigurður Thorsteinsson, lead designer at Design Group Italia. Snorri Másson, broadcast journalist, moderated the event.


On Friday, a talk entitled Building for the Future - Design and ideology of Landsbankinn’s new headquarters was given at Reykjastræti.


Speakers Halldóra Vífilsdóttir, Managing Director of Nordic and Project Manager of Landsbankinn’s new headquarters, Helgi Mar Hallgrímsson, Architect with Nordic, and Jonas Toft Lehman, Architect and Associate Partner at C.F. Møller, presented the ambitious goals for a modern workplace, sustainability, light, flow and role in the local environment that guided the entire design and construction process.


On Saturday, Halldóra welcomed four groups of visitors to tour the new building. During the tour, Halldóra explained the ideology behind the design and the function of the project-based work environment.

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