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New re­ward sys­tem - Vild

We are excited to launch Vild, Landsbankinn’s new reward system, which is based on customers’ overall relationship with the Bank. Customers collect points from using the Bank’s products and services, and are rewarded for the length of their business relationship with the Bank. Customers can level up by collecting more points to claim  even better benefits.
5 June 2026

All customers 18 years and over are automatically in Vild. Vild levels and benefits are shown in Landsbankinn’s app - we encourage you to take a look.

Lilja Björk Einarsdóttir, CEO of Landsbankinn:

“It is important to us to ensure that customers feel that we value their business relationship with the Bank, whether it is extensive business volume or long-standing commitment. Our reward system is easy to understand, transparent and offers our best terms. And of course, Landsbankinn’s Aukakrónur are the cherry on top.”

More benefits in Landsbankinn Vild

Vild is organised into levels, with special terms and benefits for customers under 18 years of age. The main benefits of Vild are:

  • Even more Aukakrónur
  • Higher deposit rates and up to 7,66% interest on an annualised basis on Smart Savings, based on current rates
  • Better terms on non-indexed fixed-rate housing mortgages
  • Up to 10% repayment of insurance premiums
  • Access to TM’s welfare portal, including a free appointment with specialists such as psychologists and speech therapists
  • Advantageous fund transactions
  • Discount on borrowing charge on new housing mortgages and refinancing

Points determine the level

Customers’ total points determine their level in Vild. Here are some examples on how to gain points and there’s much more information in the app:

  • If you hold a housing mortgage with the Bank, you gain 5,000 points
  • If you have serviced a housing mortgage with the Bank for 10 years or longer, you get an extra 2,000 points which you keep when the loan is paid off.
  • If you contribute to  supplementary pension savings with us, you get 3,000 points. Customers ages 60 years and over keep their points if their pension assets are ISK 1 million or higher.
  • If you have been an active customer for 2-4 years, you get 1,000 points; 2,000 points for 5-9 years and 3,000 points for 10 years or longer.
  • Customers also get points for investing their savings with the Bank, for securities transactions, for insurance policies with us, for active use of self-service solutions and more.
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