Sara Pálsdóttir, Managing Director of Communication & Culture at Landsbankinn, presented the winners with the prize of ISK 1 million. The team also received a trophy designed for Gulleggið 2024 by Kamilla Henriau.
Second place went to FairGame, software designed by Jóhannes Ólafur Jóhannesson and Jón Levy Guðmundsson to manage children’s sports events. The duo uses AI to match teams by strength and ability to put the kids’ experience in first place.
Thorexa, a team composed of Thór Tómasarson, Indriði Thoroddsen, Bjarni Thór Gíslason and Íris Líf Stefánsdóttir came in third. Thorexa uses written material from individual employees to mimic their writing style in order, for example, to respond to emails while the person is out of office.
A panel of 18 representatives of Gulleggið’s backers selected the winning teams. There was also a people’s choice award through Gulleggið’s website. The public selected Flöff - textílvinnsla, a team that is developing a new method of reworking unusable textiles in Iceland.
To read more about the winning ideas and 10 best submissions to the competition, go to Gulleggið’s website.
Klak - Icelandic Startups has hosted the annual Gulleggið competition as a platform for innovators in all fields to launch their ideas since 2008. Several projects who have participated throughout the years have gone on to be very successful, including Controlant, Meniga, PayAnalytics and Genki.
A total of 67 business ideas were submitted to the competition this year and the participants attended workshops, courses and received training in shaping their business idea. The top 10 teams were invited to Landsbankinn’s headquarters to give their elevator pitch to the Bank’s staff. An elevator pitch or speech is a two-minute opportunity to present an idea clearly and concisely. Landsbankinn has been a key supporter of Gulleggið from the beginning.
