The business idea Better Sex won the innovation competition of Klak - Icelandic Startups, Gulleggið 2023. Better Sex is a streaming service for adults that shares professional and interesting knowledge about sex. Sigga Dögg and Sævar Eyjólfsson form the team behind the idea.
In second place was SoulTech, software designed to assist psychologists in patient treatment. The Soultech team is made up of Davíð Haraldsson, Stefán Ólafsson, Pétur Örn Jónsson, Bryndís Jóhannsdóttir and Hrefna Líf Ólafsdóttir.
StitchHero came in third. It’s a design software with an accessible user interface that translates design into usable knitting patterns. Þórey Rúnarsdóttir and Marta Schluneger are the team behind StitchHero.
PellisCol won the popular vote. PellisCol aims to develop high quality skin products from clean Icelandic collagen. Íris Björk Marteinsdóttir and Ívar Örn Marteinsson are the duo behind PellisCol.
To read more about the winning ideas and 10 best submissions to the competition, go to Gulleggið's website.
Sara Pálsdóttir, Managing Director of Community at Landsbankinn: “Innovation is and will be key to the future of Icelandic industry and our competitiveness. This is why we at Landsbankinn are so happy to support a creative initiative like Gulleggið. We emphasise being part of the innovation process through the entire cycle, from concept to financing and development, and as a trusted partner of successful long-term operation. Gulleggið plays an important role in this process, as evidenced by all these exciting projects.”
Klak - Icelandic Startups has hosted the annual Gulleggið competition as a platform for innovators in all fields to launch their ideas since 2008. Several projects who have participated throughout the years have gone on to be very successful, including Controlant, Meniga, PayAnalytics and Genki.
Over 100 ideas were submitted to the competition this year and the participants attended workshops, courses and received training in shaping their business ideas. Landsbankinn has been a key supporter of Gulleggið from the beginning.