Hagar hf. and the owners of Eldum rétt ehf. have reached an agreement on the purchase by Hagar of all share capital in Eldum rétt. Landsbankinn Corporate Finance acted as advisor to the seller in the transaction.
Eldum rétt was established in 2014 and specialises in creating meal kits that customers order online. In its announcement, Hagar state that the management and employees of Eldum rétt have created a strong label and future vision that is in tune with modern thinking and increased emphasis on sustainability and the environment. Eldum rétt owes its popularity not least to the quality of its produce and recipes, as well as exceptionally smooth and reliable service. The company will continue to operate in the same form as before yet new owners will allow the company to launch exciting projects and speed up its development.
The sale was concluded subject to the approval of the Icelandic Competition Authority.