Three new mana­gers at Lands­bank­inn

21 December 2021

Landsbankinn has hired three new managers in Risk Management, Asset Management & Capital Markets and the Marketing department.

Head of Business Solutions under Asset Management & Capital Markets

Guðlaug Arnþrúður Guðmundsdóttir

Guðlaug Arnþrúður Guðmundsdóttir (Adda) is the new Head of Business Solutions under Asset Management & Capital Markets. Adda has worked at the Bank since 2011, most recently as a specialist in the Business Solutions department in Personal Banking and before that as a specialist in operational risk. She has considerable experience of the development and operation of the Bank’s services and has led large projects for Landsbankinn, such as the implementation of Apple Pay and Save in App.

Adda holds a B.Sc. in financial engineering from Reykjavík University and is completing certification as a licensed securities broker from the same institution.

Head of Market Risk

Guðrún Anny Hálfdánardóttir

Guðrún Anny Hálfdánardóttir has taken up the position of Head of Market Risk within the Bank’s Risk Management division. Guðrún has worked at the Bank since 2007 and was previously at Kaupthing from 2005. She was a specialist in Risk Management from 2007-2019, first in asset and liability risk and later market risk. In 2019, she worked in Business Solutions in the Personal Banking division, on development and automation, including the implementation of Aukalán.

Guðrún holds a B.Sc. in Business Administration from Reykjavík University, an M.Sc. in Management Accounting and Business Intelligence from the same institution and is a licensed securities broker.

Head of Marketing

Hjalti Harðarson

Hjalti Harðarson is the new Head of Landsbankinn’s Marketing department. He has 15 years’ experience of marketing and digitalisation. Most recently, Hjalti has been team leader of digital development in the Marketing department of Arion Bank where he led work on data-driven marketing. He was previously marketing director at Askja, marketing advisor at advertising agency Sahara, managing director at Kjarninn media and department head at Síminn. 

Hjalti holds a B.Sc. in Business Administration from Copenhagen Business School (CBS) and an M.Sc. in International Marketing and Management from the same institution.

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